Wednesday, June 18, 2003
Ted Ciuba
Of the 12 speakers at the Big Seminar, Ted Ciuba was the one
guy that didn't come across as genuine. He's got that style
of slick presentation that dates back to the old medicine
show salesman. He likes to flash hundred-dollar bills and
starts sentences with 'Friends..'.
One thing I can say is that he's featured at a lot of
seminars and many internet marketers I trust do projects
with him so he's probably OK.
Ted got his start in direct mail and tells us that he uses
his websites to drive people onto his offline marketing. He
suggests that you diversify your income streams so that if
one stream becomes obsolete or outlawed, you can continue to
make money.
Ted spends some time talking about headline techniques,
increasing conversions and applying offline tactics to the
Internet. It wasn't new information to me but if you're
unfamiliar with these techniques, there's some value in what
he had to say.
He also told us that if we didn't have a product, to buy
licensing rights but take what you get from the licensing
package and improve on it. He suggested a private
consultation as a good, unique bonus.
Like Fred Gleeck, Ted uses a funnel-type, back-end system.
* - Free Report
* - Book & Tape ($20-40)
* - Manual or Cassette package ($100)
* - Course ($300-700)
* - Advanced package ($1,000)
* - Seminars, Workshops ($1,500-5,000)
He also suggests writing a book for instant credibility. Ted
generously provided all the attendees with a copy of his
book "Mail Order in the Internet Age" which is an older book
(1996) but still contains some relevant info.
All in all, this was the one presentation where I didn't get
a lot of info that will have an impact on my sales.
Of the 12 speakers at the Big Seminar, Ted Ciuba was the one
guy that didn't come across as genuine. He's got that style
of slick presentation that dates back to the old medicine
show salesman. He likes to flash hundred-dollar bills and
starts sentences with 'Friends..'.
One thing I can say is that he's featured at a lot of
seminars and many internet marketers I trust do projects
with him so he's probably OK.
Ted got his start in direct mail and tells us that he uses
his websites to drive people onto his offline marketing. He
suggests that you diversify your income streams so that if
one stream becomes obsolete or outlawed, you can continue to
make money.
Ted spends some time talking about headline techniques,
increasing conversions and applying offline tactics to the
Internet. It wasn't new information to me but if you're
unfamiliar with these techniques, there's some value in what
he had to say.
He also told us that if we didn't have a product, to buy
licensing rights but take what you get from the licensing
package and improve on it. He suggested a private
consultation as a good, unique bonus.
Like Fred Gleeck, Ted uses a funnel-type, back-end system.
* - Free Report
* - Book & Tape ($20-40)
* - Manual or Cassette package ($100)
* - Course ($300-700)
* - Advanced package ($1,000)
* - Seminars, Workshops ($1,500-5,000)
He also suggests writing a book for instant credibility. Ted
generously provided all the attendees with a copy of his
book "Mail Order in the Internet Age" which is an older book
(1996) but still contains some relevant info.
All in all, this was the one presentation where I didn't get
a lot of info that will have an impact on my sales.
Tuesday, June 17, 2003
Armand Morin
Wrapping up the last day of the Big Seminar was the promoter himself, Armand Morin. Armand is primarily known for his software products yet he has no programming skills himself. In his presentation, he shows us how he goes about creating software products that each generate six figure incomes.
Before going in to product creation, Armand discusses the various reasons for creating a product. To create income is obvious but he also points out that you create products to create brand or name recognition, to build an opt-in list and to capitalize on current trends.
Armand's first case study was his own LinkCheck Generator. He created it primarily to build an opt-in list. He hired a programmer from a freelance programmer site he told us about and paid $200 to create the software. The product sold for $37 and took all of 2 days to create. The results? He sold 123 units in the first 48 hours generating $4551.
After giving us his '4 keys to product development', Armand gave his second case study: Ebook Generator. This was a product that already had competition but Armand felt the existing programs were difficult to use and did not include all the features he wanted. It's generated sales well over $100k.
Next, Armand told us how to research our market using Google groups and other sites. He then suggests carefully reviewing these groups looking for common problems. Once identifying the common problems, your goal is to solve them either with information or software products.
Another case study was eCover Generator. Armand surveyed his existing customers and this was something they were all having a problem with. He checked and there were no competitors but he knew he had a market.
He's sold 1088 copies at $97 for a total gross of $106,506. His development costs were low and being an all-digital product, he has no inventory or manufacturing costs.
Armand now returns to his step-by-step instruction and lets us know that after researching our market, we define our solution. He suggests writing out a step by step method for solving the problem you've identified. Then, set a budget for developing the product. Finally, if you don't know how to create it yourself, find someone who does. He suggests several sites where you can find low-cost programmers, graphic designers and writers.
Armand then goes on to give you great tips for dealing with freelancers to get the best price and service. He also gives you his 'secret' phrase to get the lowest possible price for your project.
Yet another case study was FlashPal Generator. This program is designed to effectively hide Paypal links so that your products can't be stolen, a common problem for Paypal vendors. This product took Armand less than 1 hour to complete and it's done very well.
After giving us so much info on how to create software, Armand now shifts to info products creation. He covers how to research, find experts and easily create ebook, teleseminar and audio products.
To support his advice, Armand presented yet another case study. A couple of years ago, Armand created an ebook on how to take online payments on your website. This was simply a big list of links and information that Armand found while doing personal research. He needed the information anyway but decided to profit from it, too. The result? With no promotion at all after the initial launch, the $19.95 ebook brings Armand an extra $27,000 a year.
In closing, Armand takes us through a very simple way to create software in minutes using outside programmers. He tells you where to go to find programs readily available to solve problems. The programs work but the owners don't know how to market them. Armand explains how to get these people to create a custom version for you for almost nothing. Then you market it and pocket the profits. For as little as $50, you can have your own unique software product to sell.
Wrapping up the last day of the Big Seminar was the promoter himself, Armand Morin. Armand is primarily known for his software products yet he has no programming skills himself. In his presentation, he shows us how he goes about creating software products that each generate six figure incomes.
Before going in to product creation, Armand discusses the various reasons for creating a product. To create income is obvious but he also points out that you create products to create brand or name recognition, to build an opt-in list and to capitalize on current trends.
Armand's first case study was his own LinkCheck Generator. He created it primarily to build an opt-in list. He hired a programmer from a freelance programmer site he told us about and paid $200 to create the software. The product sold for $37 and took all of 2 days to create. The results? He sold 123 units in the first 48 hours generating $4551.
After giving us his '4 keys to product development', Armand gave his second case study: Ebook Generator. This was a product that already had competition but Armand felt the existing programs were difficult to use and did not include all the features he wanted. It's generated sales well over $100k.
Next, Armand told us how to research our market using Google groups and other sites. He then suggests carefully reviewing these groups looking for common problems. Once identifying the common problems, your goal is to solve them either with information or software products.
Another case study was eCover Generator. Armand surveyed his existing customers and this was something they were all having a problem with. He checked and there were no competitors but he knew he had a market.
He's sold 1088 copies at $97 for a total gross of $106,506. His development costs were low and being an all-digital product, he has no inventory or manufacturing costs.
Armand now returns to his step-by-step instruction and lets us know that after researching our market, we define our solution. He suggests writing out a step by step method for solving the problem you've identified. Then, set a budget for developing the product. Finally, if you don't know how to create it yourself, find someone who does. He suggests several sites where you can find low-cost programmers, graphic designers and writers.
Armand then goes on to give you great tips for dealing with freelancers to get the best price and service. He also gives you his 'secret' phrase to get the lowest possible price for your project.
Yet another case study was FlashPal Generator. This program is designed to effectively hide Paypal links so that your products can't be stolen, a common problem for Paypal vendors. This product took Armand less than 1 hour to complete and it's done very well.
After giving us so much info on how to create software, Armand now shifts to info products creation. He covers how to research, find experts and easily create ebook, teleseminar and audio products.
To support his advice, Armand presented yet another case study. A couple of years ago, Armand created an ebook on how to take online payments on your website. This was simply a big list of links and information that Armand found while doing personal research. He needed the information anyway but decided to profit from it, too. The result? With no promotion at all after the initial launch, the $19.95 ebook brings Armand an extra $27,000 a year.
In closing, Armand takes us through a very simple way to create software in minutes using outside programmers. He tells you where to go to find programs readily available to solve problems. The programs work but the owners don't know how to market them. Armand explains how to get these people to create a custom version for you for almost nothing. Then you market it and pocket the profits. For as little as $50, you can have your own unique software product to sell.
