Carl Galletti is a master copywriter and he's also been teaching the skill for 11 years. Of all the skills you need for Internet marketing, this is the most valuable. Think about it. If I go to the right people, I can get a nice looking mini-site designed for $100-150. If I need programming work for the order process or autoresponders, that might cost me $100 to $300. But if I need good copy and can't write it myself, that's going to run me anywhere from two to twelve thousand dollars.

And that's just the sales letter, you'll need autoresponder messages and other things written as well.

Usually, if you've got a good product, a sales letter like that is going to earn you way more than what you paid for it but most of us don't have an extra five grand lying around. It pays BIG to be able to write for yourself. That's why Carl's presentation is so important.

Carl cites James Webb Young, one of the best copywriters of all times, as saying that "every copywriter has the same problem... to be believed". That is your #1 problem. He talks about the importance of testimonials in helping to build your proof that what you do is real.

One tip Carl gave was that putting quotation marks around your headline increases the average reader's recall by 28%. So, using quotation marks should help get your reader's attention. Carl's talk was loaded with little tidbits like this that will have a huge impact on your sales.

We heard Carl talk about how long a sales letter should be. Hint: As long as it needs to be to get the job done. He also emphasizes that a big mistake people make is not putting their biggest, most convincing benefit right up front.

Carl compares writing for direct mail versus writing for the web. There are a lot of similarities but he focuses on the differences in his presentation here.

Next, Carl talks about headlines and points out that many of the things we do in Internet marketing is forget about two important headlines. We know about headlines on the site but how many people stop to think that the subject line of the first contact email is really the first headline people see.

The same goes for the title description that shows up in search engines if that's how you get traffic to your site.
These are the equivalent of the headline written on the envelope of a direct mail piece to get you to open it.

Next, Carl shifted to offline marketing. He pointed out that when the web came along, he saw this as the perfect opportunity to replace his printed catalog (which cost $2 each to print and send) with an online catalog. He assumed his sales would increase. In fact, they declined. The reason is that having a catalog gives you a little bit of real estate in that person's house.

They will come across that catalog in a week, month, year or more and order whereas with the website, if they don't buy immediately, they may not come back. Carl feels that the first thing you should do after making the first sale is take your customer off the Internet and start selling to them by direct mail or even by telephone.

Carl gave us some information on what fonts to use on our sites as well as the proper use of color, bolding, type sizes, etc.

One big point Carl made is that while you can make money selling affiliate programs, to really make it big online, you've got to be unique and you've got to do your own writing.

Sure, you can sell other products when you're getting started but in order to be unique, you need your own products and that means writing.

Technology won't help you if you can't write copy. An autoresponder is useful but it's not going to make sales for you by itself. You've still got to write the messages.

Finally, Carl talks about the value of testing and the importance of working with your stats program to see the results of your work.

Next up, Frank Garon. Frank is a guy that went from making
$14.25 an hour as a truck driver to a five figure monthly
income working online. Frank's key to success and the focus
of his session are giving personalized service and having a
strong relationship with your mailing list.

It sounds simple but most people choke up when it comes to
writing an ezine or sales letter. When talking one on one,
they are a normal human being but when they sit down at the
keyboard to write their ezine, they adopt a formal tone and
sound like a completely different person.

Not Frank Garon. He's as down to earth as they get. He
claims that everything he needed to know about doing
business he learned when he was a paper boy as a kid. Hey, I
threw a paper route once upon a time and I related to his
story. The theme of his whole business is treating people
like their special. Treat `em like human beings, not email
addresses.
This may sound obvious but it's not what most people do in
practice. After driving that point home, Frank told us why
it's important that we publish a regular newsletter. He
insists that this is the key to breaking down the barrier
between you and the visitor that says, "I don't know you."

Frank then talks about brandability and bondability and why
they're so important to your business. Essentially this is
all about building your credibility and then bonding with
your list. You overcome resistance and build loyalty.
Ultimately, you become immune to competition.

Some of the people on Frank's list were at the seminar and
it was clear that they had a tremendous loyalty to him. They
call him 'Uncle Frankie'. And some of those list members
commented that Frank doesn't just write a dry marketing
ezine. He shares about everything from changing diapers to
his upcoming vacation.

I've recently subscribed to his ezine and I see exactly what
they mean. As I write this, Frank is on a working vacation
in England where he's recording a new product with a fellow
marketer. How do I know this? Frank's written to 'me' since
the day before he left.

He very cleverly weaves in details about his personal lifearound useful information and offers. It's exactly the kind
of thing a friend might send. 'Hey, I'm catching my flight
for Manchester, England tomorrow. I've got my laptop so I'll
write to you when I get there. By the way, don't forget
about that super deal I set up for you over at ..... Have a
look at it. I'll drop you a line to say hi when I get
settled in England.'

Does that sound like what you get from most ezines? No, it
sounds more like what a friend would write. And so far, I've
heard from Frank every day since he's been away. He's made
me re-think my whole approach to sending emails.

To build a better relationship with your list, listen to
what Uncle Frankie has to say. Of course, Frank is just one
of the 12 expert marketers we heard from at the Big Seminar.
You can get yours right now on CD or Cassette:

http://www.BigSeminarTapeSet.com

Randy Charach

Randy is a professional magician who's been entertaining
professionally since 1981. At one point during the seminar,
he did some magic and ESP stunts and I was totally blown
away. But Randy wasn't at the Big Seminar to talk to us
about magic.

Randy's focus is niche marketing. His first ebook, Secrets
of a Millionaire Magician generated over $100,000 in sales
within the first five months. That product was targeted not
just for magicians but a niche within that topic. He focused
on professional magicians that had already acheived a
certain amount of success that were trying to reach the next
level in their careers. His second project was 'Your Own
Talent Agency' which is something he knew well having run
his own agency for ten years. He's since compiled a number
of self-help books and products focused on various niches
like back pain

His latest book is Niche Magic where he teaches you how to
choose and develop a niche for your products.

In his presentation, he spends a bit of time giving you his
background. He's got an interesting story and he uses a lot
of humor in his presentation.

I went in to his session already having chosen my
niches so I had the attitude of, well, I might pick up a tip
or two. I got a lot more than that.

Randy basically shows you step-by-step how to find a market,
discover what their needs are, develop a product to meet
those needs along with back-end products and generate sales.
Which is exactly what he did with his magician book. So, he
was giving us his experience rather than a theory.

He's big on 'systems' and he describes his as the 3-Step
N-E-T marketing system. N for niche, E for expert and T for
target.

The 'N' step involves examining your own skills, experience
and interests and then looking for information on your topic
on and offline. There, you determine what the needs are and
see if there is a financial opportunity there.

The 'E' step is all about educating yourself, becoming an
expert and then being able to prove your expertise.

Finally, the 'T' step is all about getting your message to
your target market.

I enjoyed Randy's talk and learned more than I expected to.
What made all the difference, to me, was that he was proving
his expertise by showing us the steps he actually used and
showing us how to apply that to whatever niche we choose.

Jimmy D. Brown

As I said yesterday, Jimmy D. Brown is the king of viral marketing. Does that sound like hype? Do a search on Google for 'Jimmy D. Brown' and see the results. 557,000 listings as of today.

Over half a million websites either linking to Jimmy or selling his ebooks. When you consider that Corey Rudl has only 25,500 listings in Google, you begin to see how Jimmy's online efforts have grown in just a few short years.

I've read and sold many of Jimmy's ebooks and was looking forward to hearing his presentation. He was probably one of the main speakers I was looking forward to hearing.

Jimmy started off by giving us a bit of background. He's got an amazing story. This man literally was dirt poor when he started, literally sleeping in a rat-infested house with a dirt floor in rural Arkansas. But he tells his story with a lot of self-deprecating humor and you'll enjoy hearing it.

While Joel Christopher talked about how to build your list, Jimmy talked with us about how to properly utilize your list, giving us 13 ways to make money from our list regardless of the size. He thinks of everyone on his list as not only a customer but a potential affiliate and partner. That's the key to his success to date.

Jimmy gave us a variety of methods to work that list. If you want to create your own products, he suggests how you can promote those with your list. If you don't have your own products, he'll give you ideas on how to create some using other people's information.

The core of Jimmy's talk was what he calls the DEEP formula.
Which stands for:

*Diverse - You need a network of lists and sublists.

*Effective - You need to maximize your profits

*Educational - You need to educated your subscribers

*Pro-active - You need to aggressively build lists.

With a good list, you can generate profits within hours any time you want but you have to know how to work that list. And you have to build a relationship with that list, which takes time.

When a subscriber first signs up, they have don't know you. Once you provide them with information they can use and demonstrate you're going to help them, then they'll start to respond to you. But Jimmy reminds you to never forget that they don't need you, you need them.

After introducing the DEEP formula, Jimmy went into detail on his 13 ideas for generating multiple profit streams from your list. Some of these you may be familiar with, others will be new to you but you'll definitely hear tactics and principles that will work for you.

Jimmy closes by telling us that the biggest mistake we can make with our email marketing is not applying what we've learned.

Carl Galletti is a master copywriter and he's also been teaching the skill for 11 years. Of all the skills you need for Internet marketing, this is the most valuable. Think about it. If I go to the right people, I can get a nice looking mini-site designed for $100-150. If I need programming work for the order process or autoresponders, that might cost me $100 to $300. But if I need good copy and can't write it myself, that's going to run me anywhere from two to twelve thousand dollars.

And that's just the sales letter, you'll need autoresponder messages and other things written as well.

Usually, if you've got a good product, a sales letter like that is going to earn you way more than what you paid for it but most of us don't have an extra five grand lying around. It pays BIG to be able to write for yourself. That's why Carl's presentation is so important.

Carl cites James Webb Young, one of the best copywriters of all times, as saying that "every copywriter has the same problem... to be believed". That is your #1 problem. He talks about the importance of testimonials in helping to build your proof that what you do is real.

One tip Carl gave was that putting quotation marks around your headline increases the average reader's recall by 28%. So, using quotation marks should help get your reader's attention. Carl's talk was loaded with little tidbits like this that will have a huge impact on your sales.

We heard Carl talk about how long a sales letter should be. Hint: As long as it needs to be to get the job done. He also emphasizes that a big mistake people make is not putting their biggest, most convincing benefit right up front.

Carl compares writing for direct mail versus writing for the web. There are a lot of similarities but he focuses on the differences in his presentation here.

Next, Carl talks about headlines and points out that many of the things we do in Internet marketing is forget about two important headlines. We know about headlines on the site but how many people stop to think that the subject line of the first contact email is really the first headline people see.

The same goes for the title description that shows up in search engines if that's how you get traffic to your site.
These are the equivalent of the headline written on the envelope of a direct mail piece to get you to open it.

Next, Carl shifted to offline marketing. He pointed out that when the web came along, he saw this as the perfect opportunity to replace his printed catalog (which cost $2 each to print and send) with an online catalog. He assumed his sales would increase. In fact, they declined. The reason is that having a catalog gives you a little bit of real estate in that person's house.

They will come across that catalog in a week, month, year or more and order whereas with the website, if they don't buy immediately, they may not come back. Carl feels that the first thing you should do after making the first sale is take your customer off the Internet and start selling to them by direct mail or even by telephone.

Carl gave us some information on what fonts to use on our sites as well as the proper use of color, bolding, type sizes, etc.

One big point Carl made is that while you can make money selling affiliate programs, to really make it big online, you've got to be unique and you've got to do your own writing.

Sure, you can sell other products when you're getting started but in order to be unique, you need your own products and that means writing.

Technology won't help you if you can't write copy. An autoresponder is useful but it's not going to make sales for you by itself. You've still got to write the messages.

Finally, Carl talks about the value of testing and the importance of working with your stats program to see the results of your work.

Next up, Frank Garon. Frank is a guy that went from making
$14.25 an hour as a truck driver to a five figure monthly
income working online. Frank's key to success and the focus
of his session are giving personalized service and having a
strong relationship with your mailing list.

It sounds simple but most people choke up when it comes to
writing an ezine or sales letter. When talking one on one,
they are a normal human being but when they sit down at the
keyboard to write their ezine, they adopt a formal tone and
sound like a completely different person.

Not Frank Garon. He's as down to earth as they get. He
claims that everything he needed to know about doing
business he learned when he was a paper boy as a kid. Hey, I
threw a paper route once upon a time and I related to his
story. The theme of his whole business is treating people
like their special. Treat `em like human beings, not email
addresses.
This may sound obvious but it's not what most people do in
practice. After driving that point home, Frank told us why
it's important that we publish a regular newsletter. He
insists that this is the key to breaking down the barrier
between you and the visitor that says, "I don't know you."

Frank then talks about brandability and bondability and why
they're so important to your business. Essentially this is
all about building your credibility and then bonding with
your list. You overcome resistance and build loyalty.
Ultimately, you become immune to competition.

Some of the people on Frank's list were at the seminar and
it was clear that they had a tremendous loyalty to him. They
call him 'Uncle Frankie'. And some of those list members
commented that Frank doesn't just write a dry marketing
ezine. He shares about everything from changing diapers to
his upcoming vacation.

I've recently subscribed to his ezine and I see exactly what
they mean. As I write this, Frank is on a working vacation
in England where he's recording a new product with a fellow
marketer. How do I know this? Frank's written to 'me' since
the day before he left.

He very cleverly weaves in details about his personal lifearound useful information and offers. It's exactly the kind
of thing a friend might send. 'Hey, I'm catching my flight
for Manchester, England tomorrow. I've got my laptop so I'll
write to you when I get there. By the way, don't forget
about that super deal I set up for you over at ..... Have a
look at it. I'll drop you a line to say hi when I get
settled in England.'

Does that sound like what you get from most ezines? No, it
sounds more like what a friend would write. And so far, I've
heard from Frank every day since he's been away. He's made
me re-think my whole approach to sending emails.

To build a better relationship with your list, listen to
what Uncle Frankie has to say. Of course, Frank is just one
of the 12 expert marketers we heard from at the Big Seminar.
You can get yours right now on CD or Cassette:

http://www.BigSeminarTapeSet.com

Randy Charach

Randy is a professional magician who's been entertaining
professionally since 1981. At one point during the seminar,
he did some magic and ESP stunts and I was totally blown
away. But Randy wasn't at the Big Seminar to talk to us
about magic.

Randy's focus is niche marketing. His first ebook, Secrets
of a Millionaire Magician generated over $100,000 in sales
within the first five months. That product was targeted not
just for magicians but a niche within that topic. He focused
on professional magicians that had already acheived a
certain amount of success that were trying to reach the next
level in their careers. His second project was 'Your Own
Talent Agency' which is something he knew well having run
his own agency for ten years. He's since compiled a number
of self-help books and products focused on various niches
like back pain

His latest book is Niche Magic where he teaches you how to
choose and develop a niche for your products.

In his presentation, he spends a bit of time giving you his
background. He's got an interesting story and he uses a lot
of humor in his presentation.

I went in to his session already having chosen my
niches so I had the attitude of, well, I might pick up a tip
or two. I got a lot more than that.

Randy basically shows you step-by-step how to find a market,
discover what their needs are, develop a product to meet
those needs along with back-end products and generate sales.
Which is exactly what he did with his magician book. So, he
was giving us his experience rather than a theory.

He's big on 'systems' and he describes his as the 3-Step
N-E-T marketing system. N for niche, E for expert and T for
target.

The 'N' step involves examining your own skills, experience
and interests and then looking for information on your topic
on and offline. There, you determine what the needs are and
see if there is a financial opportunity there.

The 'E' step is all about educating yourself, becoming an
expert and then being able to prove your expertise.

Finally, the 'T' step is all about getting your message to
your target market.

I enjoyed Randy's talk and learned more than I expected to.
What made all the difference, to me, was that he was proving
his expertise by showing us the steps he actually used and
showing us how to apply that to whatever niche we choose.

Jimmy D. Brown

As I said yesterday, Jimmy D. Brown is the king of viral marketing. Does that sound like hype? Do a search on Google for 'Jimmy D. Brown' and see the results. 557,000 listings as of today.

Over half a million websites either linking to Jimmy or selling his ebooks. When you consider that Corey Rudl has only 25,500 listings in Google, you begin to see how Jimmy's online efforts have grown in just a few short years.

I've read and sold many of Jimmy's ebooks and was looking forward to hearing his presentation. He was probably one of the main speakers I was looking forward to hearing.

Jimmy started off by giving us a bit of background. He's got an amazing story. This man literally was dirt poor when he started, literally sleeping in a rat-infested house with a dirt floor in rural Arkansas. But he tells his story with a lot of self-deprecating humor and you'll enjoy hearing it.

While Joel Christopher talked about how to build your list, Jimmy talked with us about how to properly utilize your list, giving us 13 ways to make money from our list regardless of the size. He thinks of everyone on his list as not only a customer but a potential affiliate and partner. That's the key to his success to date.

Jimmy gave us a variety of methods to work that list. If you want to create your own products, he suggests how you can promote those with your list. If you don't have your own products, he'll give you ideas on how to create some using other people's information.

The core of Jimmy's talk was what he calls the DEEP formula.
Which stands for:

*Diverse - You need a network of lists and sublists.

*Effective - You need to maximize your profits

*Educational - You need to educated your subscribers

*Pro-active - You need to aggressively build lists.

With a good list, you can generate profits within hours any time you want but you have to know how to work that list. And you have to build a relationship with that list, which takes time.

When a subscriber first signs up, they have don't know you. Once you provide them with information they can use and demonstrate you're going to help them, then they'll start to respond to you. But Jimmy reminds you to never forget that they don't need you, you need them.

After introducing the DEEP formula, Jimmy went into detail on his 13 ideas for generating multiple profit streams from your list. Some of these you may be familiar with, others will be new to you but you'll definitely hear tactics and principles that will work for you.

Jimmy closes by telling us that the biggest mistake we can make with our email marketing is not applying what we've learned.