Saturday, May 31, 2003
Joel Christopher
Joel's specialty is building an opt-in list and he knows
what he's talking about. He's built a list of over 100,000
subscribers in very little time.
Joel introduces the concept of profit pipelines. This is
simply the process of gathering prospects, introducing them
to your products through your promotions resulting in
profits. And he suggests building multiple pipelines. This
is essentially the same model I've used in my business.
In his business, he focuses on the high-ticket, back-end
type of products in the $1,000 to $1500 range. He points out
that if you want to make $5,000 with a $20 ebook, you've got
to sell a LOT of ebooks. So, he prefers that high ticket
model. Joel suggested that if you haven't already, check out
Marlon Sander's Amazing Formula for the best way to go about setting up that type of business.
If you wish to sell a high ticket item, you've got to
'humanize' the process. Without building a rapport with your
list, you won't gain the trust needed for that type of sale.
And get this, Joel has a list of 191 customers that spent
over $250,000 with him last year! He said these list members
have his cell phone number and can contact him at any time.
For that kind of money, I'd be happy to be that accessible.
His secret is as simple as providing good content combined
with good offers while not being afraid to share his
personal experiences.
Next, Joel shares with us his 12 steps to building a big
list. This wasn't a sampling from a course, this was his
complete method and he starts at the beginning by showing
you how to choose a topic that you're both passionate about
and that will produce income for you.
One interesting thing I heard from Joel is that he has over
200 'sub-lists' ranging from the 191 person list mentioned
earlier to one with over 102k names. He says the reason he
has so many lists is he wants to know exactly where his
subscribers are coming from. In effect, many of these lists
get the same newsletter yet he keeps the lists separate for
tracking purposes.
But that's not the only reason. Some of those lists are
customers he knows will buy high-ticket items so he tailors
specific offers for specific lists. Everyone on that 191
person list spent a least $1,000 with him last year. So it's
not necessarily about the size of the list but the quality
of the members. And if Joel has a list that's signed up to
hear about live seminars, he only sends offers pertaining to
live seminars to that list.
Joel calls this matching the message to the market and he's
very good at it.
Beyond list-building, Joel talks a lot about how to network
at seminars and build relationships. He should know, he's
been to over 25 Internet marketing seminars in the past few
years.
Joel Christopher is just one of the 12 expert marketers you'll
hear from in the Big Seminar Home Study edition.
Joel's specialty is building an opt-in list and he knows
what he's talking about. He's built a list of over 100,000
subscribers in very little time.
Joel introduces the concept of profit pipelines. This is
simply the process of gathering prospects, introducing them
to your products through your promotions resulting in
profits. And he suggests building multiple pipelines. This
is essentially the same model I've used in my business.
In his business, he focuses on the high-ticket, back-end
type of products in the $1,000 to $1500 range. He points out
that if you want to make $5,000 with a $20 ebook, you've got
to sell a LOT of ebooks. So, he prefers that high ticket
model. Joel suggested that if you haven't already, check out
Marlon Sander's Amazing Formula for the best way to go about setting up that type of business.
If you wish to sell a high ticket item, you've got to
'humanize' the process. Without building a rapport with your
list, you won't gain the trust needed for that type of sale.
And get this, Joel has a list of 191 customers that spent
over $250,000 with him last year! He said these list members
have his cell phone number and can contact him at any time.
For that kind of money, I'd be happy to be that accessible.
His secret is as simple as providing good content combined
with good offers while not being afraid to share his
personal experiences.
Next, Joel shares with us his 12 steps to building a big
list. This wasn't a sampling from a course, this was his
complete method and he starts at the beginning by showing
you how to choose a topic that you're both passionate about
and that will produce income for you.
One interesting thing I heard from Joel is that he has over
200 'sub-lists' ranging from the 191 person list mentioned
earlier to one with over 102k names. He says the reason he
has so many lists is he wants to know exactly where his
subscribers are coming from. In effect, many of these lists
get the same newsletter yet he keeps the lists separate for
tracking purposes.
But that's not the only reason. Some of those lists are
customers he knows will buy high-ticket items so he tailors
specific offers for specific lists. Everyone on that 191
person list spent a least $1,000 with him last year. So it's
not necessarily about the size of the list but the quality
of the members. And if Joel has a list that's signed up to
hear about live seminars, he only sends offers pertaining to
live seminars to that list.
Joel calls this matching the message to the market and he's
very good at it.
Beyond list-building, Joel talks a lot about how to network
at seminars and build relationships. He should know, he's
been to over 25 Internet marketing seminars in the past few
years.
Joel Christopher is just one of the 12 expert marketers you'll
hear from in the Big Seminar Home Study edition.
Bob Silber
I'll warn you in advance, unless your fascinated with the
legal system, you're going to be bored by Bob's
presentation. He speaks just like the law professor that he
is. But don't make the mistake of skipping this tape just
because it doesn't talk about how to make money online.
When I went to the Big Seminar in Dallas, there was a fairly
well-known marketer in the audience that sat through Bob's
presentation and, evidently, did not follow his advice.
About three months after the seminar, that same marketer got
a visit from the Federal Trade Commission (FTC). The FTC
shut down his websites, seized all his personal and
corporate assets and told him he needed to notify all his
reseller's to stop selling the package he'd sold them.
The FTC labelled this a chain marketing scheme. I'm familiar
with the guy's product and you may be, too. It was just a
package of several ebooks bundled together as a resale
package. The guy had posted proof that he's earned over
100,000 dollars selling the product himself but he made an
important mistake.
It seems he didn't have any kind of disclaimer warning
purchasers that there was no guarantee they would do as well
as he did and, in fact, might make nothing at all. Well,
when you listen to Bob's presentation, you'll hear him warn
you about that. Had this marketer done so, he would have
saved himself a LOT of money.
As I understand it, the marketer ended up hiring Bob to
defend him and it ended up costing him about $50k in legal
fees and fines not to mention the damage to his credibility
with his customers.
So, it's your call. Do you want to listen to 70 minutes of
boring but essential legal advice or do you want to pay 50
grand for that advice later on?
Bob covers everything you need to protect yourself on your
website. What to say, where to put it, etc. He does point
out that he's not giving you legal advice, though. The laws
can and do change frequently so he suggests you have an
attorney review everything.
You may wonder then what's the point of listening to all
this if you will still have to hire an attorney anyway.
First of all, I'm not an attorney, either, this is just my
opinion, so use this advice at your own peril. Attorneys
usually charge by the hour. It's a LOT cheaper to have them
review documents you've already added to your site than it
is to pay them to create them for you.
As I see it, you're better off going with his suggestions
now even if you can't afford to have an attorney review them
than you are with nothing at all. But the best thing to do
is get a guy like Bob Silber that specializes in Internet
law to review everything for you.
In addition to what to put on your site, Bob covers
everything you'd ever want to know about warranties,
incorporating your business and more.
If you haven't picked up the home study version of the
Big Seminar yet, click here to order yours now.
I'll warn you in advance, unless your fascinated with the
legal system, you're going to be bored by Bob's
presentation. He speaks just like the law professor that he
is. But don't make the mistake of skipping this tape just
because it doesn't talk about how to make money online.
When I went to the Big Seminar in Dallas, there was a fairly
well-known marketer in the audience that sat through Bob's
presentation and, evidently, did not follow his advice.
About three months after the seminar, that same marketer got
a visit from the Federal Trade Commission (FTC). The FTC
shut down his websites, seized all his personal and
corporate assets and told him he needed to notify all his
reseller's to stop selling the package he'd sold them.
The FTC labelled this a chain marketing scheme. I'm familiar
with the guy's product and you may be, too. It was just a
package of several ebooks bundled together as a resale
package. The guy had posted proof that he's earned over
100,000 dollars selling the product himself but he made an
important mistake.
It seems he didn't have any kind of disclaimer warning
purchasers that there was no guarantee they would do as well
as he did and, in fact, might make nothing at all. Well,
when you listen to Bob's presentation, you'll hear him warn
you about that. Had this marketer done so, he would have
saved himself a LOT of money.
As I understand it, the marketer ended up hiring Bob to
defend him and it ended up costing him about $50k in legal
fees and fines not to mention the damage to his credibility
with his customers.
So, it's your call. Do you want to listen to 70 minutes of
boring but essential legal advice or do you want to pay 50
grand for that advice later on?
Bob covers everything you need to protect yourself on your
website. What to say, where to put it, etc. He does point
out that he's not giving you legal advice, though. The laws
can and do change frequently so he suggests you have an
attorney review everything.
You may wonder then what's the point of listening to all
this if you will still have to hire an attorney anyway.
First of all, I'm not an attorney, either, this is just my
opinion, so use this advice at your own peril. Attorneys
usually charge by the hour. It's a LOT cheaper to have them
review documents you've already added to your site than it
is to pay them to create them for you.
As I see it, you're better off going with his suggestions
now even if you can't afford to have an attorney review them
than you are with nothing at all. But the best thing to do
is get a guy like Bob Silber that specializes in Internet
law to review everything for you.
In addition to what to put on your site, Bob covers
everything you'd ever want to know about warranties,
incorporating your business and more.
If you haven't picked up the home study version of the
Big Seminar yet, click here to order yours now.
Kirt Christensen
Kirt's primary focus in his presentation is buying and
selling websites. He talks about where to go find websites
for sale under the best conditions. He lets you know how to
pick a site with good upside potential, how to verify the
income and traffic reported by the owner and tactics on
negotiating the purchase.
His technique for buying sites is ingenious, placing a down
payment that ultimately is the price you pay because the
actual payments come from the profits in the new website.
Kirt tells the story about how he purchased a website that
was consistently bringing in 2k a month for four or five
grand. He then turned around and sold the site for 11 grand
to a friend. The friend had a new sales letter done and
graphics and immediately doubled profits to 4k per month.
Kirt also tells the story about buying a diamond website
that produced 125k per year in profits for only 19k. He then
sold that site for a profit of 110,000 less than a year
later. Also, Kirt mentions the importance of negotiation
training and recommends a course and offers an example of
how this worked with his diamond site.
Kirt emphasizes doing business outside of Internet marketing
but offers a new twist to that argument. He demonstrates
with his diamond website that search engine optimization he
did over 18 months ago was still working well for him. He
was number one under loose diamonds, number 11 in diamonds
and number 4 in wholesale diamonds. He points out that if
his category had been Internet marketing there's no way that
optimization would hold for that long. One to two months is
the best he could hope for.
He does spend a little time on search engine tactics but not
much more than a basic overview mentioning things like the
UK based Wordtracker.
Beyond this, Kirt points out that he thinks the future of
Internet marketing lies in membership sites. He uses his own
site as an example. His site brings in $29 per member with
the average member staying six months. His site generates 6k
per month in sales after only running four or five solo ads
in small (15k) ezines plus doing a few joint ventures. He
nets 4k a month after fees and affiliate commissions.
He uses Ibill to handle his site. They charge 15% but take
care of refunds, chargebacks, customer service issues and
signing up and paying the affiliates.
Kirt's primary focus in his presentation is buying and
selling websites. He talks about where to go find websites
for sale under the best conditions. He lets you know how to
pick a site with good upside potential, how to verify the
income and traffic reported by the owner and tactics on
negotiating the purchase.
His technique for buying sites is ingenious, placing a down
payment that ultimately is the price you pay because the
actual payments come from the profits in the new website.
Kirt tells the story about how he purchased a website that
was consistently bringing in 2k a month for four or five
grand. He then turned around and sold the site for 11 grand
to a friend. The friend had a new sales letter done and
graphics and immediately doubled profits to 4k per month.
Kirt also tells the story about buying a diamond website
that produced 125k per year in profits for only 19k. He then
sold that site for a profit of 110,000 less than a year
later. Also, Kirt mentions the importance of negotiation
training and recommends a course and offers an example of
how this worked with his diamond site.
Kirt emphasizes doing business outside of Internet marketing
but offers a new twist to that argument. He demonstrates
with his diamond website that search engine optimization he
did over 18 months ago was still working well for him. He
was number one under loose diamonds, number 11 in diamonds
and number 4 in wholesale diamonds. He points out that if
his category had been Internet marketing there's no way that
optimization would hold for that long. One to two months is
the best he could hope for.
He does spend a little time on search engine tactics but not
much more than a basic overview mentioning things like the
UK based Wordtracker.
Beyond this, Kirt points out that he thinks the future of
Internet marketing lies in membership sites. He uses his own
site as an example. His site brings in $29 per member with
the average member staying six months. His site generates 6k
per month in sales after only running four or five solo ads
in small (15k) ezines plus doing a few joint ventures. He
nets 4k a month after fees and affiliate commissions.
He uses Ibill to handle his site. They charge 15% but take
care of refunds, chargebacks, customer service issues and
signing up and paying the affiliates.
Fred Gleeck Presentation (Product Creation)
Fred Gleeck was the first speaker we heard from. I'd seen
him in the videos from Carl Galletti's Internet Marketing
conference in Las Vegas but this was the first time to see
him live.
He's been speaking for a long time and it shows. He's got
his presentation down cold but it didn't sound rehearsed.
Here's what we learned:
He shows you how you can write a book in as little as 10
days. He gives you a step-by-step guideline for creating
chapters and an outline and putting the entire thing
together in anywhere from ten to sixty days. He also shows
you the best places to go to have your book edited, to have
the cover designed, to have the page layout done. Best of
all, he tells you about a print on demand service that will
print as few as 1 to as many as thousands of books depending
on your needs for an excellent price. They'll even fulfill
your orders for you.
Beyond that, Fred explains what he calls the funnel system
where you bring customers into your funnel with low cost
reports, delivery high quality and sell them more expensive
products.
Fred also gives you the in's & out's of creating audiotape
products suggesting two different approaches and provides
you with resources to get the job done quickly.
Finally, Fred will tell you about how to create low budget
video products that can be taped one day, edited the next
and sold on the third day!
If you have questions about product creation, this is the tape
(or CD) you'll want to listen to first.
Fred Gleeck was the first speaker we heard from. I'd seen
him in the videos from Carl Galletti's Internet Marketing
conference in Las Vegas but this was the first time to see
him live.
He's been speaking for a long time and it shows. He's got
his presentation down cold but it didn't sound rehearsed.
Here's what we learned:
He shows you how you can write a book in as little as 10
days. He gives you a step-by-step guideline for creating
chapters and an outline and putting the entire thing
together in anywhere from ten to sixty days. He also shows
you the best places to go to have your book edited, to have
the cover designed, to have the page layout done. Best of
all, he tells you about a print on demand service that will
print as few as 1 to as many as thousands of books depending
on your needs for an excellent price. They'll even fulfill
your orders for you.
Beyond that, Fred explains what he calls the funnel system
where you bring customers into your funnel with low cost
reports, delivery high quality and sell them more expensive
products.
Fred also gives you the in's & out's of creating audiotape
products suggesting two different approaches and provides
you with resources to get the job done quickly.
Finally, Fred will tell you about how to create low budget
video products that can be taped one day, edited the next
and sold on the third day!
If you have questions about product creation, this is the tape
(or CD) you'll want to listen to first.
